Pure Digital Technologies, a startup focused on building tiny “Flip Video” cameras, is being bought by Cisco Systems. Cisco is paying $590 million in stock for the acquisition, according to published reports, along with $15 million in incentives to keep Pure Digital employees on-staff.
Pure Digital Technologies: The Flip Video Camera
Pure Digital Technologies has made a name for itself with its Flip Video flip-open camcorder, known for its small size and easy transfer procedure. The camera, which retails for $150 to $230, was called “one of the most significant electronic products of the year” by The New York Times.
The device records up to an hour of video, then plugs into a USB drive where you can directly upload images or video to online sharing sites. More than 2 million of the Pure Digital Technologies Flip Video cameras have been sold since their debut in 2007.
Pure Digital Technologies, based in San Francisco, has 102 employees on its staff.