Gaming fans in the UK can rejoice, as the price of the Xbox One console has dropped to under £300, a report from GameSpot can confirm. Available for £299.99, this latest discount is part of an ongoing series of revisions to keep Xbox One competitors – namely Sony’s PlayStation 4 – on their toes.
The news was also confirmed by the official Xbox UK Twitter feed earlier today. The message alerts fans in the UK that now has never been a better time to purchase a brand new Xbox One (also known as the “XBone'” – a moniker reserved for more cynical customers).
— Xbox UK (@xboxuk) April 13, 2015
Unfortunately, this latest price reduction is only a promotion and is not an indication that the console will be coming down in price on a permanent basis.
Speaking to EuroGamer, a spokesperson for Microsoft has said that this deal is also only exclusively for UK consumers.
“This is a UK-only retail promotion…and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015’s highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid 5: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians.”
This is not the first time the price of the Xbox One has been reduced in the UK for promotional purposes. A mere four months after being launched in 2013, the console was reduced from its initial price of £430 to just £400. The original bundle contained the Kinect 2.0 camera peripheral and a free copy of FIFA 15.
The price was also reduced again to £350 in May 2014, most likely due to the company’s decision to sell the hardware without the once-mandatory Kinect.
The Xbox One marks the third Xbox console to be released by Microsoft. Since being launched in November 2013, it has shipped more than ten million units worldwide. The console features an eight core AMD processor, 8 GB memory, and 500 GB of internal storage.
An update was released earlier this month and includes a What’s On feature, improvements to Party Chat, additional game hub links, and changes to achievement notifications.
Currently, there doesn’t appear to be any word on how long this latest XBox One promotional discount is going to last in the UK, but sources are curious as to whether retailers will eventually revert back to the original £330 price.