A study by the Australian Communications and Media Authority (ACMA) has found that the Internet is the most trusted media outlet in Australia.
The study found that 25% of the population list the Internet as their must trusted source of information, followed by newspapers at 20%, TV at approx 17%, and radio at approx 13%.
Among the small number of respondents who weren’t on the internet, radio came out as the most trusted outlet.
Mumbrella notes that the survey was small, and that ACMA notes that consumers may not be distinguishing between [different types] of information [online] and may be confusing ease of access with quality of information.”
Sounds like an old media cop-out to me. If they’re confused, it certainly is a good confused. The full study findings below:
Australia in the digital economy – Get more Business Documents