Willie Nelson is launching his own brand of marijuana. The 81-year-old country music star will name his signature pot line Willie's Reserve. Pot-friendly states, such as Colorado, Alaska, and Washington, are expected to have nearly immediate access to the Willie Nelson marijuana brand.
The Willie Nelson marijuana is slated to become available for purchase in 2016. The "On the Road Again" singer announced his Willie's Reserve marijuana plans during the charity fundraiser Heartbreaker Banquet at the South by Southwest event in Austin, Texas.
Willie Nelson spokesman Michael Bowman had this to say about Willie's Reserve.
"Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that's reflective of his passion. Ultimately, it's his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we're trying to extract ourselves from the goo of prohibition. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing. It will be like when you walk into a Whole Foods store. Let's just call it the anti-Walmart model. Personally, internally, that's what we call it."
Pot growers who meet Willie Nelson's marijuana quality standards will reportedly have the opportunity to sell their cannabis products on the same marijuana dispensaries shelves that offer Willie's Reserve.