The Halo 5: Guardians marketing hype train is quickly getting up to full speed. Microsoft announced Monday that the first live-action trailer for the Xbox One exclusive is set to premiere with the finale of television's highest rated show, The Walking Dead.
Microsoft flipped the switch on the Halo 5 marketing campaign over the weekend with the launch of the #HUNTtheTRUTH tumblr website. This was followed by a teaser trailer and an update to the viral website with the first in a series of audio logs from a fictional investigative journalist looking into the Master Chief possibly being a traitor.
The hunt has only just begun. #HUNTtheTRUTH #Halo http://t.co/eXpncm1fR5 pic.twitter.com/q9tw7OsAOYThat was merely just appetizer, however. The main course starts this Sunday. "Fans who tuned into last night's episode of The Walking Dead on AMC got a world-premiere look at the new teaser trailer for Halo 5: Guardians. Next week, during the show's season finale, the world premiere of the official live-action trailer will provide a first glimpse at the intriguing story of one of the year's most anticipated games – launching exclusively on Xbox One this fall," Microsoft announced via Xbox Wire.
— Xbox (@Xbox) March 23, 2015
The Season 4 finale of The Walking Dead set a ratings record with 15.7 million viewers. This was followed by the record shattering Season 5 debut of 17.3 million viewers (via Deadline). Microsoft is sure to nail 15 to 20 million viewers of the Halo 5 live-action trailer with the way this season has developed.
We've already seen a brief glimpse of the Halo 5 live-action trailer via a leak of an on-set photo (top) that appears to keep with the theme of Master Chief being hunted by Oni Agent Locke. It shows a battered Master Chief is lying against the base of a war torn monument while Locke, played by Mike Colter, stands over him in his Spartan IV armor minus a helmet. It's not clear what planet the live-action trailer takes place on, but the monument points to a human held world with the intriguing possibility that it could be Reach.
Who is the Traitor? #HuntTheTruth http://t.co/7NdxdrcxZ3 pic.twitter.com/oP9dbVkdeQ — Halo (@Halo) March 20, 2015The announcement of the live-action trailer also came with confirmation that the investigative journalist audio logs will run over the next eleven weeks leading into E3. At this point, it seems likely that the report for each week will match the theme of the words seen printed on the bullet in the teaser trailer: Son, Abductee, Victim, Orphan, Recruit, Soldier, Warrior, Ally, Hero, Savior, and Traitor.
It was also confirmed that Keegan-Michael Key from Key and Peele provides the voice of Benjamin Giraud, the journalist behind the reports meant to force "listeners to reevaluate what they really know about humanity's greatest hero."
What do you think of the marketing campaign for Halo 5: Guardians? Sound off in the comments below.