Hulk Hogan, the twelve time world champion and Babe Ruth of professional wrestling, has signed on with BPI Sports to endorse the company’s FUNNBAR candy chew product. According to the company’s website, the FUNNBAR boasts a fat-free, sugar-free, gluten-free, high protein advantage over regular candy chews and pack 15 grams of protein into each bar.
“I look forward to a successful partnership with BPI Sports. Their prior accomplishments, rapid growth, and huge brand recognition is allowing them to jump to the next level in their development and I’m excited to be part of it. I only have one question for the sports nutrition industry, Whatcha gonna do when FUNNBARmania runs wild on you?”
Hogan, an icon of 80s and 90s pop culture and easily the most popular wrestler of all time, is no greenhorn when it comes to the endorsement game. It is common Hulk Hogan folklore that Hogan, according to the Hulkster himself, was originally slated to be the face of what would become the George Foreman Grill, but turned the offer down. After seeing the success of the grill and smarting over the alleged decision to pass on it, Hogan would become the face of the Pastamania restaurant at the Mall of America, whose menu included can’t miss items such as Hulk-U’s and Hulk-a-roos, as well as the spokesperson for Right Guard stick deodorant, where an artsy, high class Hogan would say of the deodorant, “Anything else would be uncivilized.”
Hogan would eventually land a grill of his own, but it would not prove to be quite the resounding success of the Foreman grill. Hulk Hogan’s Ultimate Grill attempted to put a spin on the Foreman grill by allowing the grill plates to be removed for cleaning, but was ultimately recalled when several units caught fire due to a manufacturer’s defect.
Hogan appeared in support of the FUNNBAR at this weekend’s Arnold Sports Expo, just a week after World Wrestling Entertainment honored Hogan with an appreciation ceremony at Madison Square Garden, WWE’s home arena during the wrestling boom of the 80s that saw Hogan as the main event attraction during most of that time. During the ceremony, a banner featuring Hogan’s signature red and black motif and honoring 30 years of the phenomenon, known as Hulkamania, was raised to the rafters of Madison Square Garden alongside championship banners of the New York Knicks and the New York Liberty of the WNBA, according to Sports Illustrated.