Don’t Eat Too Much Pizza, Says Papa John’s Founder John Schnatter

It’s not the kind of marketing message a company craves: John Schnatter, founder and CEO of pizza chain Papa John’s, has advised customers not to eat a lot of pizza.

John Schnatter’s Papa John’s Comments

John Schnatter’s comments came during an interview with the BBC’s “Radio Four” show in the U.K. this week. Schnatter was asked whether he was worried about how anti-obesity efforts by the British government were affecting his business.

“No,” he answered. “Pizza’s actually healthy for you if you don’t eat too much of it. You can’t eat five or six slices.”

The program’s host laughed, telling Schnatter: “I’m not sure your investors would want to hear you tell people, ‘Don’t eat too much of our pizzas.'”

Whoops.