There’s a relatively new commercial on YouTube, titled “Camels: It’s What You Do – GEICO” that’s going totally viral. According to YouTube, the commercial featuring camels at the zoo being yelled at by passersby was published on December 19, 2014, and in 16 short days has grown to 1,675,038 views.
“Guess what day it is? Hump day! Hey, Mike!”
“It’s not even Wednesday.”
“Let it go, Phil.”
The new commercial with the camels is so funny and lovable because it harkens back to a previous viral commercial that’s easily found by popping the suggested search terms “Hey Mike! Guess what day it is?” into the YouTube search engine. You will easily uncover various versions of the original camel commercial, which features a camel walking slowly through an office.
“Mike, Mike, Mike, Mike, Mike. Guess what day it is?”
Eventually, a woman answers the annoyingly funny camel, telling him it’s Wednesday. “Hump day!” The camel yells and the GEICO guys come on to explain that using their services might make one happier than a camel on hump day.
According to Ad Week, the Martin Agency is responsible for this newest and hilariously self-aware camel ad spot, making fun of their own commercial’s previous viral nature – and continuing to logically create the new ad that focuses on the effects of a viral ad and how it might play out in real life.
“Camels put up with this all the time. It’s what they do. If you want to save money on car insurance, you switch to GEICO. It’s what you do.”
Ironically, not everyone loves associating camels with “Hump Day,” as reported by the Inquisitr, which chronicles how one college cancelled a camel appearance in order not to offend other cultures and to avoid animal cruelty.
Ultimately, the newest camel commercial is quickly moving up the ranks on the GEICO YouTube channel, which oddly doesn’t feature the NBA Dikembe Mutombo GEICO Commercial (“No, no, no – not in my house…”) YouTube video ad that also went pretty viral.
Either way, ads like these memorable camel commercials or the GEICO ad with Ickey Woods, as reported by USA Today, are capturing the attention of the viewing public, and helping brand the company as a cool and creative entity that knows how to capture social media shares and run with them all the way to the bank. Funny and quirky commercials like the camels at the zoo are proving to be a social networking marketing plan goldmine.
[Image via YouTube camel ad]