Cyber Monday Ads On Par With Black Friday Deals This Year

Dan Evon - Author

May 20 2014, Updated 5:04 p.m. ET

If you want to get a great deal, you can head on down to your local Walmart on Thanksgiving at 10 p.m., wait in line with hundreds of other people, then fight for your life as you make a mad dash for all the Doorbuster Black Friday deals at midnight. Or, you can sit on your couch and take advantage of the Cyber Monday Ads.

It’s your choice. And whatever option you choose to go with, you’re going to find great deals.

Dan de Grandpre, CEO and editor-in-chief of, told MSNBC:

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“Over the last year, Cyber Monday has caught up to Black Friday. As recently as three years ago, Black Friday, dominated by Big Store brands, was clearly better than smaller brand-focused and clothing-focused Cyber Monday, in terms of the number and quality of deals, as well as the number of participating retailers.

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But that isn’t true today. The NPD Group, a worldwide leader for provider of reliable and comprehensive consumer and retail information for a wide range of industries, says that major retailers like Walmart, Best Buy, and Target have all committed to providing equally as enticing deals on Cyber Monday.

Marshal Cohen, chief industry analyst at the NPD Group, said:

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“These days, consumers don’t care whether you call it Black Friday or Cyber Monday… all they care about is the price. And retailers, increasingly having to grab consumers’ attention during Thanksgiving leisure time, are now so willing to be flexible and move these deal dates around, they don’t seem to care what you call these days either.”

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According to the National Retail Federation, American consumers are shopping more and more online. According to the NRF, 36% of holiday shopping will be done online this year, compared to 32.7 percent in 2010. The NRF also says that the number of online shoppers has consistently grown over the last five years. In 2006, 60.7 million people shopped online on Cyber Monday. Last year, that number grew to 106.9 million.

How will you be doing your shopping this year? Will you try to get a door buster deal on Black Friday? Or are you going to peruse some Cyber Monday ads instead?


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