The intimate undergarment company known as Victoria’s Secret just received a spanking from its public and women who were offended by the company’s latest marketing tactics to sell a new brassiere and panty line.
MSNBC reports that three British students launched an online petition in October demanding that Victoria’s Secret pull the label on its new campaign ad called “The Perfect Body.”
The Change.org petition makes some demands.
“We would like Victoria’s Secret to change the wording on their advertisements for their bra range Body, to something that does not promote unhealthy and unrealistic standards of beauty, as well as pledge to not use such harmful marketing in the future.”
The sign-off at the end of the blistering demand says “Join us in telling Victoria’s Secret #iamperfect.” So far, nearly 30,000 supporters of the petition have signed their John Henry — or Jane Henry, as the case may be.
Today follows up with the quick response that Victoria’s Secret had to the outcry and backlash that inundated social media with its ‘insentive and poor choice of words.’ It is no secret that Victoria’s Secret has changed their website tout de suite.
Victoria’s Secret is now calling their line of underwear “A Body For Every Body — Perfect Fit. Perfect Comfort. Perfectly Soft.” Let’s see how this pans out. Oddly enough, the ads feature the same ultra-thin models in sexy wear and no one seems to care.
Whatever happened to “sticks and stones may break my bones but words will never hurt me”? Or, a picture says 1000 words? Models are models because they are models. They are supposed to look good. Same with movie stars and rock stars. Sex sells. Where have we been all these years?
Time also chimes in about the quiet change of wording that Victoria’s Secret parlayed to offset the tempest and noted that the svelte super models were still on board. The intention of the offensive “Perfect Body” language in the eyes of the protesters was believed to instill a poor body image in women who do not look like the models. Oddly enough, most models don’t even look like the models.
The Inquisitr reports that Photoshop does a lot to add total fantasy to the picture perfect people we see in magazine layouts these days, especially women. Merchandising is successful precisely because of eye appeal. It is the first line of sales when addressing a public with what is hot and what is not.
In defense of Victoria’s Secret, what they sell is designed to make women feel sexy and beautiful in spite of personal ‘figure flaws.’ Victoria’s Secret heard their public loud and clear and responded to quell their fears, because guess what? All women are beautiful — it just comes with the territory. And #iamperfect means to accept your own “Perfect Body” just the way you are.
[Image via Victoria’s Secret]