Ladies and gentlemen, a local New York City restaurant now sells "Big STRAIGHT Ice Cream." What is "Big STRAIGHT Ice Cream," you ask? Does it come in heteronormative flavors? Do they not sell rainbow sherbet? What about rainbow sprinkles? Well, we're not exactly sure what "Big STRAIGHT Ice Cream" looks like, but unfortunately this is based on an advertisement that actually exists.
The ad is displayed outside of the restaurant Gallo Nero, a wine bar and grill. The grill is located in the heart of the West Village, a prominently gay neighborhood, and right across the way from this restaurant is the local business Big Gay Ice Cream.
The offensive "Big STRAIGHT Ice Cream" sign was pointed out by the well-known ice cream and dessert shop's co-owner Douglas Quint via the company's Twitter.
If you pass by @galloneronyc maybe you could pop in & let em know what you think of this advertising campaign. pic.twitter.com/1QjSICy9lR
— Big Gay Ice Cream (@biggayicecream) September 14, 2014
The Big Gay Ice Cream shop was created by Douglas Quint and Bryan Petroff, based on their very popular Big Gay Ice Cream Truck. Both the truck and the shop sell unique ice cream combinations. The site boasts that Big Gay Ice Cream "spins a new take on old-school soft-serve."
Additionally, the shop also sells creative ice cream cones like the "Bea Arthur" cone (vanilla ice cream, dulce de leche, crushed 'nilla wafers), shake/floats, cakes, frozen treats, and coffee appropriately titled "Big Gay Blend."
When The Inquisitr reached out to Big Gay Ice Cream for a statement, the official Twitter account said, "No statement. We are letting New York City speak on our behalf."
.@BigGayIceCream on building a brand that stands out: http://t.co/xpLsUmFeTp pic.twitter.com/n1dLtxVmQX — FastCoSpotlight (@FCSpotlight) September 12, 2014
In response to this ridiculous "Big STRAIGHT Ice Cream" sign, word has spread around Twitter following Big Gay Ice Cream's tweet and Gothamist picked up the news.
Go Straight To Hell with Yer "Big Straight Ice Cream" http://t.co/81i2Do42y4 via @mattrett
— Matthew Rettenmund (@mattrett) September 14, 2014
@xquisitecricket It's def a swipe at Big Gay Ice Cream. Oh well, I guess they wanna lose business with their uninspired, overpriced flavors
— Franklin Bonilla (@TrueBlueInNY) September 15, 2014
BOYCOTT @GalloNeroNYC in the West Village. Their Big Straight Ice Cream ad campaign is pure #homophobia.
— Dylan Stein (@citypuncture) September 14, 2014
"Big Straight Ice Cream" mistakes the West Village for someplace where homophobic asshats live: http://t.co/Nf0GzUgV8x
— tastoriaqueens (@tastoriaqueens) September 14, 2014
Well this is some crazy: "@Gothamist: "Big STRAIGHT Ice Cream" Now Competing With @biggayicecream http://t.co/z0420B1fRR"
— Lauren Bailey (@ellebailee) September 14, 2014
So far Gallo Nero has yet to release a statement about these new totally STRAIGHT! flavors they're selling or their extremely insulting advert.
[Image via Taste Savant]