On August 28, Clash of Clans released two new 30-second spots, and they are already going viral. The ads focus on the wizard character as he shows off what he does best – fireballs – while at the same time reminding us all that the fictional spellcaster is also human.
The new spots were created by marketing firm Barton F. Graf 9000, which also created the You and This Army video for Clash of Clans. You and This Army reached more than 22 million views on YouTube, but the new spots may go even further, netting more than 8 million views each in merely four days.
The campaign is being bolstered by new catch-phrases for the various Clash of Clans characters.
“Some walls are made of fear, but some are made from wall material.”
“Look into the eyes of my mustache and know despair.”
“History will be written by men who ride hogs.”
Clash of Clans has seen enormous success since its release by Finnish game developer Supercell in 2012. In 2013, it was the third highest game in revenue generated on Google Play and the Apple App Store. Since it started working on games for mobile devices Supercell has only had three releases, Clash of Clans, Hay Day and Boom Beach. Although the portfolio seems light, that was all the company needed to produce hundreds of millions of dollars in revenue and attract investors like Japanese Softbank.
How much Clash of Clans viral marketing campaign helped in that success isn’t entire clear. Nevertheless, the game is showing why mobile games are the most profitable apps, even though they’re free to download.
[Image Credit: YouTube.com]