On Saturday night, Eminem completed the ALS Ice Bucket Challenge live on stage at Comerica in Detroit, after being challenged by Dr. Dre, as The Inquisitr previously reported. Eminem challenged Mr. Porter and Rihanna, who were both on stage with him as part of The Monster Tour that made stops in Detroit both Friday and Saturday night. Porter and Rihanna immediately completely their challenges. Marshall also challenged Rick Rubin. Watch it here now!
The ALS Ice Bucket Challenge has encouraged millions more in donations to the ALS Association in the past few weeks than the organization normally sees. Earlier this week, the ALS Association reported receiving $8.9 million in donations in a single day.
The ALS Association reported today that is has received more than $70 million dollars in donations, thanks to the viral campaign. This, versus just over $1 million for the same period of time last year. There’s no denying that the campaign has been extraordinarily effective. It’s been about a month since it really got legs and became a trending topic across social media. Today, it’s still one of the top trending topic on Twitter and Facebook on a regular basis.
The Ice Bucket Challenge encourages people to dump a bucket of ice water on their head or donate $100 to the ALS Association. The massive viral campaign, named for Lou Gehrig, a former baseball player that introduced the disease to most Americans after his diagnosis, began with the challenge of another former baseball player. Other baseball players and sports figures responded to his challenge. Then, within weeks, the campaign exploded — celebrities, political figures, even the Governor of Michigan and the former President of the United States of America, George W. Bush, as seen in a post published by Lansing-based radio station 97.5 NOW FM.
It’s harder to find a celebrity, organization or individual that hasn’t already completed the Ice Bucket Challenge, and nearly impossible to find someone that doesn’t know a person that has done it. But not everyone knows why, or how, the viral campaign began. The complete answer is here.
Pete Frates, a promising baseball player with a ripening career, shockingly sidelined at 27 after being diagnosed with Lou Gehrig’s Disease. After seeing ice bucket challenges posted online for various causes, he issued the challenge to do it on behalf of the ALS Association. That was in May of this year.