If you’re over the age of 50 and enjoy going to the movies, then AARP thinks the latest Jack Ryan flick is definitely worth checking out.
AARP, otherwise known as the American Association of Retired Persons, is an advocacy group geared towards folks who have graced the planet with their existence for over five decades. Since the organization’s editorial team often seeks out movies relevant to their demographic, Jack Ryan: Shadow Recruit earned their seal of approval.
The flick is the first to receive AARP’s new Movies for Grownups Seal. The group explained that their crack team of film enthusiasts spend hundreds of hours pouring over motion pictures in search of experiences that might appeal to Americans over the age of 50. Apparently Shadow Recruit fits the proverbial bill and then some.
AARP Media’s Myrna Blyth said in a recent statement:
“We are delighted to announce the debut of the Movies for Grownups Movie Seal and are thrilled to award this distinction to ‘Jack Ryan: Shadow Recruit.’ Returning the beloved Tom Clancy character of Jack Ryan to the big screen, the film features performances by 50+ talents including director and co-star Sir Kenneth Branagh and co-star Kevin Costner. We believe the film will hold strong appeal for the 50+ demographic, which is responsible for one in four of all opening weekend ticket sales.”
Unfortunately, the AARP didn’t help Jack Ryan’s latest cinematic adventure shoot to the top of the box office on opening weekend. According to Box Office Mojo, Shadow Recruit only managed to snag $15 million from moviegoers. The film was effectively crushed by Kevin Hart’s Ride Along and Mark Wahlberg’s Lone Survivor.
However, the folks over at Paramount Pictures are clearly thrilled that the AARP recognized the thriller with its Movies for Grownups Seal. Although it may not help the film’s theatrical run, this endorsement could increase the picture’s popularity on home video.
“We are thrilled to be the very first picture to receive this seal of approval on behalf of such an important and discerning audience of adult filmgoers represented by AARP. The combination of this suspenseful thriller and the talents of Chris Pine, Kevin Costner and director Kenneth Branagh is something moviegoers of all ages will appreciate,” the studio enthusiastically explained in a recent statement.
AARP also hands out honors during its annual Movies for Grownups Awards. This year’s best picture trophy reportedly went to director Steve McQueen’s acclaimed drama 12 Years a Slave. However, Time points out that making movies strictly for the advocacy group’s demographic is probably a bad idea, financially speaking.
What do you think about Jack Ryan: Shadow Recruit receiving the AARP Movies for Grownups Seal? Do you think the thriller appeals to moviegoers under the age of 50?