Maroon 5 frontman and The Voice coach Adam Levine has sold his single-camera, semi-autobiographial comedy to NBC.
The as-of-yet untitled series is based on the real-life relationship between Levine and Community writer Gene Hong. The two have been best friends and roommates since before either of them found success. Hong will write the pilot and executive produce along with Levine and Jordan Feldstein, who happens to be Jonah Hill’s brother. Levine and Feldstein went to high school together.
The comedy is the second project Levine and Hong have worked on together. According to Deadline, the two developed a karaoke bar comedy for NBC, which was based on their experience at the karaoke bar where their friendship began. At least three networks wanted the project, but NBC pushed harder because of its pre-existing relationship with Levine through The Voice. That project never came to fruition.
Levine signed a one-year, first look development deal with NBC in May. Since joining The Voice in 2011, Levine has made the leap into acting on the big screen and the small screen (Can A Song Save Your Life and American Horror Story: Asylum, respectively), and has released his own fragrance. He’ll also be launching a women’s clothing line for Kmart, 222 by Adam Levine, this fall. Levine has also appeared as a musical guest on Saturday Night Live twice and hosted in January.
For the upcoming season of The Voice, Adam Levine picked OneRepublic’s Ryan Tedder to be his team’s adviser. Tedder has collaborated with Adele, Carrie Underwood, Beyonce, Demi Lovato, and others. Levine also recently defended the singing competition from critics who said it has failed to produce a “superstar” in its first four seasons.
“We totally understand because of the comparisons that might exist out there, why it might seem to be a failure on the show’s part,” he said. “The immediacy of winning and becoming a huge star is a fairytale that we would love to see take place, but it’s still a fairytale.”