Posted in: Business

New Diet Coke Designs By Marc Jacobs Unveiled

diet coke

Coca-Cola is releasing a new Diet Coke Can. The company, which recently hired Marc Jacob’s as its creative director, recently unveiled three new Diet Coke designs by the famous fashion designer.

ABC News reports that the new Diet Coke designs, which will be available in March, were created to celebrate the brand’s 30th anniversary. The campaign, “Sparkling Together for 30 Years” features three new designs to celebrate the eighties, the nineties and the noughties.

Coca-Cola writes in a press release:

“Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist – true to Jacobs’ signature style.”

Jacobs added:

“I feel very privileged to be the new creative director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”

The new Diet Coke designs will be available nationwide starting on February 25. The new cans will also feature a an exclusive code giving diet coke fans a chance to win a Marc Jacobs tote.

What do you think of the new Diet Coke designs?

Articles And Offers From The Web


2 Responses to “New Diet Coke Designs By Marc Jacobs Unveiled”

  1. Anonymous

    I just do not understand this change made on the outside of the can while leaving the inside taste the same. I think both the taste along with the outside desgin should remain the same. Who will pay for this change? If its not broke..don't fix it!

  2. Anonymous

    Pretty cans, I drink diet coke when there is no regular coke around, cuz diet coke is better than no coke at all.

Around The Web