Characters Unite Pop Up Experience is coming to Cleveland on February 18. The award-winning public service program was created by USA Network to address cultural divides and social injustice in America. The initiative was inspired by the network’s Characters Welcome brand.
The Characters Unite program is an ongoing effort supported by a host of national non-profit organizations, the group’s website notes. The primary message of the USA Network endeavor relates to battling intolerance and promoting understanding and acceptance.
Characters Unite Pop Up Experience representative Laura Markofsky had this to say when speaking with The Inquisitr about the event:
“This is part of USA Network’s Characters Unite Month, a time when the network shines an even brighter spotlight on the importance of combating intolerance, hate and discrimination. The experience will provide Cleveland residents and passersby the opportunity to spread the message that each of us, whoever we are, wherever we’re from, can do something to ignite change.”
The interactive Cleveland event is free and will be held at the Public Square. Participants will have the opportunity to customize their own, “I Won’t Stand For …” t-shirt. Those attending the Characters Unite Pop Up Experience can choose a stamp that represents a cause they feel passionate about to design their shirts. Participants can also take a photo or make a video to upload to social media websites.
The USA Network’s other Characters Unite initiatives include a storytelling tour, Town Hall programs, and the Characters Unite awards. The 10 heroes who are recognized during the awards ceremony are presented with a $5,000 grant to build upon their worthy projects.
Markofsky had this to say about the NFL Characters Unite Documentary:
“The players will be showcasing the bullying, discrimination and prejudice they experienced as young people and matches them with children in similar circumstances to help them realize how they too can overcome their circumstances.”
NFL stars participating in the Characters Unite film include: Larry Fitzgerald, Arizona Cardinals, Justin Tuck, New York Giants, Jameel McClain, Super Bowl Champions/Baltimore Ravens, and Troy Polamalu, Pittsburgh Steelers.
Awards nominations will be accepted until March 15 for the 2013 Characters Unite recognition ceremony.