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Beyonce Gets Heat From PETA And A Super Bowl Sales Bump

PETA didn't like Beyonce's Super Bowl Outfit

Beyoncé may have delivered an earth scorching halftime Super Bowl show on Sunday, but now she is getting heat of a different kind from PETA.

The animal rights charity are up in arms over the outfit the singer wore at the New Orleans event.

To recap, the 31-year-old wore a black all-in-one bodysuit for her halftime performance during the Baltimore Ravens and San Francisco 49ers’ face-off on February 3.

According to the New York Times, Beyoncé’s costume — which was designed by a once little known designer called Rubin Singer — is made from a mix of leather, paneled iguana, and python skin.

Inevitably, the singer’s attire has outraged the People for the Ethical Treatment of Animals (PETA), who have now released a statement saying:

“We would take a bet that if Beyoncé watched our video exposes, she’d probably not want to be seen again in anything made of snakes, lizards, rabbits or other animals who died painfully. Today’s fashions are trending toward humane vegan options, and Beyoncé’s Super Bowl outfit missed the mark on that score.”

This new row comes after the minor criticism that followed the singer wearing a Christian Dior blue mink fur coat to President Obama’s inauguration. But for some reason it was overshadowed by another controversy.

It’s not the first time PETA have gone after the Grammy award winning artist.

Back in 2006, Beyoncé was ambushed by two PETA members who had entered an eBay auction benefiting VH1′s “Save The Music Foundation.” The prize for the highest bid was dinner with the star at New York’s Nobu restaurant.

During the uncomfortable encounter that followed, the two PETA members asked the singer if she would consider not using fur in her House of Dereon clothing company, which she co-owns with her mother Tina Knowles.

It should be noted that the House of Dereon now lists some of its products as only containing faux fur, and the company reportedly no longer uses real fur in its lines.

Fast forward to today, as yet there has been no comment from Beyoncé’s reps regarding PETA’s statement.

Meanwhile, early Nielsen estimates have revealed that Super Bowl XLVII is now the third highest rated Super Bowl TV broadcast of all time, behind Super Bowl XLVI and Super Bowl XLV.

According to Nielsen, 108.41 million tuned in to watch the show, with roughly 104 million sticking around to watch Beyoncé destroy the stage.

While this means the singer didn’t top Madonna’s 2012 performance which drew 112.5 million viewers, there were other perks.

The Super Bowl spotlight was the perfect launch pad for the announcement of a new four month tour — the “Mrs Carter Show” — and the Super Bowl bump didn’t stop there.

The sports event bumped Beyoncé’s digital album sales by 230 percent and Destiny’s Child albums by a whopping 600 percent, Billboard notes.

Do you think PETA have a point criticizing Beyoncé’s costume, or do you think it’s opportunistic of them to focus on celebrities when the average person’s daily consumption of meat and use of leather and other animal products is far greater?

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44 Responses to “Beyonce Gets Heat From PETA And A Super Bowl Sales Bump”

  1. Maurtrice Allergictobs Griffin

    I swear these people ain't got better shit to do than to criticize this girl over everything she does now. I am all for animals being treated good, no one should be torturd oe hurt but animals have been being used for food and clothing for thousands of years hell, since the days of the old testament soooo why now do you gotta create such a stir over someting that is the way of life? GET A HOBBY PEOPLE, FIGHT FOR REAL FIGHT FOR SOMETHING THAT YOU HAVE PROOF OF THEY ASSUMED THESE ANIMALS WERE KILLED INHUMANELY THEY DOn't KNOW, DESIGNERS/BEYONCE ONLY BUY THE MATERIAL THEY DOn't KNOW WHO OR HOW THAT ANIMAL WAS KILLED. FOR ALL THEY KNOW IS THAT A POOR FARMER/HUNTER USED IT FOR FOOD AND OLD THE FUR!

  2. Anonymous

    leather, iguana and python skin? That's disgusting! Why kill animals for an outfit? I expected better from Beyonce.

  3. Janet Burfield

    Aren't we all tired of PETA? I know I am. What anyone wears is their own business and no one else. All PETA wants is attention and I think we ought to ban all publicity of PETA and not give them the attention they seek!

  4. Blackqueenof Hearts

    I'm not a B. fan but, if you can eat it you can wear it. Vegan lifestyles may be the "trend" but, why does society always have to keep up with the Jone's.

  5. Fred Rogers

    Tired of Peta Janet? Never. So you are just so OVER caring if animals die painfully, disgustingly for clothes? A "trend" blackqueenofhearts? (your name fits) If you call not contributing to an industry that (among MANY other disgusting things) hangs a cow up by it's feet, slices it's stomach open, guts it and let's it bleed to death while screaming ( and THIS is scraping the surface of what your "MEAL" goes through ) a "trend" I think yeah, I'll keep up with the Jones , they obviously have more compassion than you.

  6. Taurica A Davis

    This is some ridiculous BS! If you wear shoes, 9 out 10 it's got some leather on it somewhere. If you use belts, they too are made of leather. Women who carry purses… guess what, LEATHER. Depending on where they live and their culture, there are people who eat snakes, iguanas, rabbits, deer, elk, roaches, ants… the list goes on. It is rotten that they pick on a celebrity for wearing an outfit that was made FOR them. If she went out and killed the snakes and iguanas that were used in her outfit herself, then yes… by all means have something to say. This is just an opportunity for them to steal 15 minutes of her fame (not to mention FREE publicity for their organization and causes) by attacking the most popular thing going at the moment. Shame on them, and shame on you sheep for falling for the okey doke!

  7. Taurica A Davis

    This is some ridiculous BS! If you wear shoes, 9 out 10 it's got some leather on it somewhere. If you use belts, they too are made of leather. Women who carry purses… guess what, LEATHER. Depending on where they live and their culture, there are people who eat snakes, iguanas, rabbits, deer, elk, roaches, ants… the list goes on. It is rotten that they pick on a celebrity for wearing an outfit that was made FOR them. If she went out and killed the snakes and iguanas that were used in her outfit herself, then yes… by all means have something to say. This is just an opportunity for them to steal 15 minutes of her fame (not to mention FREE publicity for their organization and causes) by attacking the most popular thing going at the moment. Shame on them, and shame on you sheep for falling for the okey doke!

  8. Taurica A Davis

    This is some ridiculous BS! If you wear shoes, 9 out 10 it's got some leather on it somewhere. If you use belts, they too are made of leather. Women who carry purses… guess what, LEATHER. Depending on where they live and their culture, there are people who eat snakes, iguanas, rabbits, deer, elk, roaches, ants… the list goes on. It is rotten that they pick on a celebrity for wearing an outfit that was made FOR them. If she went out and killed the snakes and iguanas that were used in her outfit herself, then yes… by all means have something to say. This is just an opportunity for them to steal 15 minutes of her fame (not to mention FREE publicity for their organization and causes) by attacking the most popular thing going at the moment. Shame on them, and shame on you sheep for falling for the okey doke!

  9. Taurica A Davis

    This is some ridiculous BS! If you wear shoes, 9 out 10 it's got some leather on it somewhere. If you use belts, they too are made of leather. Women who carry purses… guess what, LEATHER. Depending on where they live and their culture, there are people who eat snakes, iguanas, rabbits, deer, elk, roaches, ants… the list goes on. It is rotten that they pick on a celebrity for wearing an outfit that was made FOR them. If she went out and killed the snakes and iguanas that were used in her outfit herself, then yes… by all means have something to say. This is just an opportunity for them to steal 15 minutes of her fame (not to mention FREE publicity for their organization and causes) by attacking the most popular thing going at the moment. Shame on them, and shame on you sheep for falling for the okey doke!

  10. Anonymous

    PETA..what a bunch of hypocrits..they go around squaking about animal rights and how all animals have the right to live unmolested…I'll bet money if mice got into their houses or roaches they'll ignore these "rights"..also what about the animals who've been killed or displaced by the building of the houses they live in or the farms that supply their food..you hear nothing on that note…for creatures to prey on creatures in this world is a natural thing…and mankind is the greatest preditor on earth…deal with it..show me a puma eating a carrot and cuddling with a rabbit..then I may reconsider, till then? oh well..bring on the bacon and my leather jacket.

  11. Anonymous

    With all due respect, I'm sympathetic to animals who suffer and die unnecessarily, and to animals who suffer and die necessarily so that people might eat in order to survive. Clearly, those little reptiles didn't die to feed anybody, but rather to make an outfit for a halftime show at a football game. That being said, it's interesting that you note that the likely fact that Beyonce did not kill the iguanas herself is a mitigating factor. I disagree wholeheartedly. Killing an animal and slaughtering it yourself for some useful purpose is better than getting somebody else to do your dirty work. If she had the stones to grab a very ugly reptile and cut it's head off and skin the thing alive, send that to a tanner and have him fashion the critter into a triangle to cover her crotch up with, then she ought to get a free pass.

  12. Anonymous

    first off all fred, dont try and act all high and mighty while your "education" says university of phoenix, might as well be a fuckin honor roll bumpersticker from an elementary school. and second of all yes peta is getting really annoying. i dont think many people would disagree that they were useful when they were stopping animal abuse but now they expect everyone to be a fuckin vegan. they want all hunting and meat eating to stop. humans have been eating meat for thousands of years, do you know what people havent been doing for thousands of years; eating tofu and being an asshole because you eat a tasteless paste instead of meat.

  13. Anonymous

    Karen, you are aware that PETA is an acronym that stands for something else, right?

  14. Anonymous

    and most places put a fuckin bullet in the cows head before they slice it open to drain it out. just because peta has video of one place torturing the animals it doesnt thats how all butcher shops work. dick

  15. Anonymous

    Your logic contains flaws. A) Pumas are predators, but are exclusively carnivores. B) Humans are indeed effective predators, but are omnivorous. C) Pumas hunt by instinct and are therefore wired to kill rabbits, if given the opportunity. This fact would also would preclude cuddling with one. D) Humans have reflexes but lack instinct and are not wired to hunt to kill to eat, but instead LEARN to hunt and kill and eat animals. E) human beings possess FREEWILL and can make deliberate choices concerning their own diets and can therefore very well (or necessarily) CHOOSE whether to eat or not to eat animals.
    E) Pumas do not possess freewill.

    your premises are so full of factual and logical errors so as to render your conclusion almost no chance of being correct, which it of course, is not.

    So just eat whatever animals you desire because that is enjoyable to you, but spare us the shaky rationalizations.

  16. Anonymous

    PETA better stick with attacking white people. This one ain't goin far.

  17. Anonymous

    PETA lost me on this one and I am no huge Beyonce fan. I just find it really repellent that they hunt someone down as soon as the their profile is high, and are arrogant enough to think their aims are more important than everyone else's.

    They can state their point, but people have a right to disagree.

    Billions of people wear cow, eat lamb, snake, fish, chicken, and all the rest of it. It's total hypocrisy to single out Beyonce, and I – for one – have lost all respect for PETA. Why don't they go after the designer or the fashion houses, Donatella Versace, the House of Monaco, the British Royal family who wear and kill animals, or maybe mass murderers who kill humans?

    No, lets attack Beyonce who gave an virtually unknown designer a chance and just happens to have the eyes of the world on her right now. Nice work PETA. Real integrity there.

  18. Anonymous

    @Joe Espada

    And spare us the condescension. If someone disagrees with you, you need to grown up enough to accept it. You live on a shared planet not your own tiny kingdom.

  19. Taurica A Davis

    I too am sympathetic to animals suffering and dying needlessly. That being said, no one is attacking you or I for the shoes we chose to wear, or the belts we use to hold up our jeans. They make shoes from canvas and other materials, so who's to say that the animals (snakes and alligators, etc) are not dying unnecessarily for our shoe preferences.

    If you'd give her or anyone else a pass for killing the iguana's themselves, then you are against what PETA stands for. They don't want anyone killing animals (for what they consider) needlessly, so they'd be even more up her ass if she killed it herself vs someone else killing it and selling her the garment. Why not go after the designer who designed the garment to call for the type of materials used to create it? Why not go after whomever manufactured the garment (because surely you understand that more than one was made) for purchasing the materials that they used to make it? Why not go after the individuals who killed the animals to sell their skins for profit? I'll tell you why, because none of those people, who are really culpable for this atrocity, would garner PETA much attention… It definitely would not have made browser opening headlines as it did with them attaching it to Mrs Carter.

  20. Kim Goldstein

    I was too busy eating chicken wings wrapped in bacon to care about her outfit. Take that Peta!

  21. Karen Burney Scott Redd

    Denise, not everyone cares about PETA's believes! and Joe I do understand, Again She is an Adult who made a choice. There is all ways someone unhappy about something.

  22. Anonymous

    Would rather see someone scold her for jiggling and gyrating around like a whore on stage when many children were watching.

  23. Greeshma Sasi

    She is supposed to be a role model, and is not acting like one. THAT is the problem. I think it funny how people suggest, like you have, that animal rights activists be more tolerant, because 'everyone eats meat', and then, when someone like Joe is slightly tolerant, you bash them for it. I'm for people doing what they want as long as they know exactly what they are doing, but this making excuses for your lifestyle and flip-flopping thing is despicable.

  24. Greeshma Sasi

    Do you know how much condescension vegans deal with on a daily basis? If not, just scan this thread and your own post, wherein you tell him to 'grow up', which is totally irrelevant. Can you blame him?

  25. Greeshma Sasi

    You've GOTTA know that they also address people who eat meat. And are you going to say that an instance of murder should not be taken seriously because genocide is happening everywhere? No. Real integrity and logic you are displaying.