As the Mayan apocalypse date nears, some people may be panicking but businesses are looking to cash in.
The business community is looking to the Mayan apocalypse as a way to drum up more customers, using the supposed Doomsday as an excuse for sales and marketing ploys.
One of the businesses looking to attract customers as the December 21 Mayan apocalypse nears is T.G,I. Friday’s. As the Los Angeles Times notes, the restaurant chair is hosting “Last Friday” celebrations in Miami, Chicago, Washington D.C., Orlando, Tampa, and Los Angeles.
The strategy of restaurants trying to make money as the Mayan apocalypse nears is seen nationwide, Nation’s Restaurant News reported.
“The idea that the world will end on Dec. 21, 2012, is a cultural phenomenon,” said Shannon Gewinner, vice president of brand marketing at Carrollton, Texas-based T.G.I. Friday’s. “We’ve heard about it for years and now everyone wants to see if it will really happen.”
Carl’s Jr. is taking a different approach to the Mayan apocalypse, appealing to customers’ gluttonous side. The fast food chain this week posted photos of its 12x12x12 burger, which a dozen of each: patties, cheese slices, and bacon strips.
“If it’s not the end of the world, then it’s definitely the end of your hunger. #burgergeddon #baconpocalypse #cheesetastrophe,” Carl’s Jr. wrote in a post its Facebook page. More than 21,000 people indicated that they liked the image.
Others are trying to do some fundraising as the Mayan apocalypse nears. At the Hollywood Highland Shopping Center in Los Angeles, proceeds from Mayan Margaritas and other drink benefit hunger relief charity Feeding America. The center has other promotions tied to the supposed Mayan apocalypse, including free access to photo booths and a dance floor for customers 21 and older.