Home appliance manufacturer KitchenAid has apologized for a political tweet it made in reference to President Barack Obama’s dead grandmother. The tweet, which was meant to be humorous, was sent by the company during the Obama-Romney Presidential debate.
The insensitive tweet read:
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president.’”
Realizing the amount of public backlash that was forming, the company quickly removed the tweet, but the damage was already done.
On Wednesday evening, KitchenAid wrote:
“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion.”
KitchenAid decided to make the comment as President Obama spoke about the important of Medicare and Social Security. Obama said:
“You know, my grandmother – some of you know – helped to raise me … My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice.”
“And the reason she could be independent was because of Social Security and Medicare.”
Speaking to CNN Cynthia Soledad, KitchenAid’s senior director of marketing said:
“During the debate tonight, a member of our Twitter team mistakenly posted an offensive tweet from the KitchenAid handle instead of a personal handle. The tasteless joke in no way represents our values at KitchenAid, and that person won’t be tweeting for us anymore … I am deeply sorry to President Obama, his family, and the Twitter community for this careless error.”
President Obama’s staff have not yet responded to KitcheAid’s apology.