Those pushing for Vermont Senator Bernie Sanders in 2016 have a new scoop of support.
Ben & Jerry’s co-founder, Ben Cohen, announced and unveiled a new ice cream flavor earlier today in support of Sanders’ campaign to become the 45th President of the United States.
“Bernie’s Yearning” is a new flavor created by Cohen that as of Monday has announced its bid to run alongside Sanders “while supplies last.”
The Ben & Jerry’s ice cream company claims no association to its co-owner’s new creation, making it clear that the company and co-owner, specifically in this instance, are not one and the same. They sent out a tweet from their company’s Twitter account Monday declaring, “This was created by Ben as a citizen. The company is not involved.”
“This site is owned by me, Ben Cohen, co-founder of Ben & Jerry’s. It is not associated with Ben and Jerry’s Homemade, Inc or the Sanders for President Campaign. It reflects my views alone.” Cohen also states in “Bernie’s Yearning” promotional page.
Cohen continues, “Jerry and I have been constituents of Bernie Sanders for the last 30 years. We’ve seen him in action and we believe in him. When we’re out speaking on his behalf people always ask if there’s a Ben and Jerry’s flavor.”
“Bernie’s Yearning” features a milk chocolate disk covering the top of plain mint ice cream. Per the flavor’s website, the label on back of the ice cream’s container describes the disk on top as, “the huge majority of economic gains that have gone to the top 1% since the end of the recession. Beneath it, the rest of us.”
However, only a few will be able to “taste the Bern.” According to the ice cream’s website page, Mr. Cohen limited the batch to 40 pints (all made in his kitchen), with 25 of those being donated to Bernie’s campaign. The site then proceeds to prompt readers to enter in a contest, which directs them to the Sanders’ campaign website, for a chance to win one of the 25 pints.
The Vermont based ice-cream maker’s co-owner, Cohen, has been contemplating the idea of a special flavor pint for his home-state senator for some time now and is openly known for being a longtime Sanders supporter.
According to Politico, election laws prohibit corporations from donating anything of value to federal campaigns, while also prohibiting citizens from donating anything worth more than $2,700 per election which explains the reasoning behind the limited pints made available as well as advertising the fact that the ice cream is made by Mr. Cohen as “a citizen” and not as part of the Ben & Jerry’s corporation.
Edward Erikson a consultant for the Sanders’ ice cream project informed media that all ingredients, services and supplies for the ice cream were supplied by the Sanders campaign and that Cohen along with his co-founder Jerry Greenfield volunteered their time and effort to create the pints.
The news of a Bernie Sanders inspired ice cream comes at a time when the Sanders’ campaign is in a fight for the Hawkeye State.
According to the CBS News/YouGov poll, Senator Sanders has a one point edge over former Secretary of State Hilary Clinton with a week remaining until the Iowa caucuses.
Mr. Sanders has emerged as a legitimate threat to win over the democratic nomination over Hilary Clinton after coming in to the 2016 presidential race as a mere fan favorite. His ability to resonate with millennials and the dissipating middle class has branded him the “people’s choice” for president and now, thanks to the co-owner of one of the country’s favorite sweets, has a new flavor of support behind his cause.
[Photo by Win McNamee/Getty Images, Jamie McCarthy/Getty Images for Ben & Jerry’s]