People take selfies in front of a Uniqlo outlet in Beijing

Uniqlo Sex Video Scandal: Beijing Cops Arrest 5 For Sex Tape Shot In Fitting Room

The Uniqlo sex tape scandal is heating up this week after Chinese police began investigating how a video of a couple having sex was shot in a fitting room at the Japanese clothing brand’s flagship Beijing store.

Beijing police have so far arrested five people connected to the Uniqlo sex video shoot, including the couple in question, the Associated Press reports. The authorities are also investigating whether the sex tape was a ploy for publicity by Uniqlo. Online searches for “Uniqlo” and “Uniqlo sex video” soared this week as the video went viral. If found guilty, the company could face a 200,000 to 1 million yuan (around $32,000 to $161,00) fine. In addition, it’s license could be rescinded for “spreading pornography.”

Take this as a lesson, people: Sometimes porn doesn’t pay.

Uniqlo has stated that they were not involved in the production of the video. It’s also advising shoppers to use the fitting rooms responsibly. According to Shanghai Daily, the Japanese company issued a statement on Wednesday to “remind the public to uphold social morality and use our fitting rooms in a correct and proper way.”

“We also firmly deny some online allegations saying the video is our marketing gimmick,” Uniqlo added.

In the aftermath of the sex video, Uniqlo Beijing has become selfie central for Chinese shoppers, Mashable reports. The 71-second video shows a fully clothed man and a naked woman and seems to have been taken in front of a fitting room mirror. The sex tape’s audio clearly points to the Beijing location as you can hear store clerks welcoming customers to the store.

The Uniqlo video was posted on Weibo, China’s largest social media website on Tuesday night, and the footage racked up millions of views in just a few hours. It was later removed but has continued to spread via private messaging apps.

China’s internet regulator, the Cyberspace Administration of China, has publicly reprimanded two of it’s largest internet companies for facilitating the viral spread of the Uniqlo sex video, Mashable reports. The sex tape spread primarily through Sina Corp.’s microblogging site similar to Twitter and Tencent Holding Ltd.’s mobile message app, Wechat. The Cyberspace Administration summoned executives from both companies to a meeting on Wednesday, and by Thursday, the Uniqlo video had all but disappeared from the internet.

Weibo has since blocked searches for the video, Mashable reports. Users who search for Uniqlo receive the following message.

Weibo screen shot
Screen shot of message users receive on Weibo after searching for “Uniqlo” (Image courtesy Weibo)

In English, it would read as, “According to relevant laws, regulations and policies, ‘Uniqlo’ search results are not displayed.”

[Photo by ChinaFotoPress/ChinaFotoPress via Getty Images]

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