Justin Bieber is soovercritics as we know, but in the new The Key fragrance commercial, the teen superstar is all aflutter over three different women who unlock him as their fantasy.
Pace yourself Biebs.
Hot on the heels of its X Factor spot, the full commercial for The Key has hit YouTube.
The unanswered mysteries of the July advert (the giraffe, the knowing bell-boy, the macarons) are unraveled in the new short film, and the result is a stylish romp through every Beliebers wet dream and Bieber’s REM.
Up until now, promotion surrounding young Canada’s third fragrance has offered glimpses of a girl sleeping, macarons, and Bieber marching purposefully through a swanky hotel — key in hand.
Now it all comes together.
The first thing that you may notice about The Key short film is the new soundtrack. “Heartbreaker” has gone, and has been replaced by a piano version of “All That Matters,” the second single from the teen star’s Music Mondays series which will shortly be dropping a video of its own.
Directed by Peter Glanz, who has previously helmed commercials for Yves St. Laurent and Tommy Hilfiger, a moody opening of birds, an outside elevator, and Girl No.1 spraying the eau de parfum before she sleeps clutching a key, segues into Bieber pulling up in vintage car in front of a hotel.
More striding, a key turning, and Girl No. 1 wakes up to a smiling pop phenom.