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Those ads are just so fly – literally

From the archive: published Oct 28, 2009, 17 years ago. Details may have changed since.

I’ve seen some pretty ingenious advertising in my time but the idea of using flies – yes flies – to help deliver your ads is definitely out there in left field. I’m not sure who thought up this idea but they deserve a bonus.

The video is of a German trade show where one of the exhibitors released a whole bunch of flies with advertisements attached to them. You got to admit it is rather clever and a hell of a way to get people to look at your ad.

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