Samsung Galaxy S III Sales Skyrocket Following iPhone 5 Release
From the archive: published Oct 4, 2012, 14 years ago. Details may have changed since.
Remember when the release of an iPhone device destroyed the sales success of other smartphones? That isn’t the case anymore, in fact the iPhone 5 release appears to have skyrocketed demand for the Samsung Galaxy S III.
According to analytics tracker Localytics, which tracked Galaxy S III sales for the last four months, the flagship Android phone saw a huge sales spike after losing a $1.05 billion court battle against Apple and then going on a brilliant attack via various Samsung Galaxy S III vs Apple iPhone 5 print and video ads.
The court case may have in fact made millions of users realize that the Galaxy S III was “comparable” to Apple devices while offering more features such as NFC technology, a larger display and a replaceable battery.
Measuring weekly device growth Localytics found that the S III increased at a rate of 9% from July 31 through October 1st but shot up by 15 percent the week after the iPhone 5 was released and Apple was awarded $1.05 billion.
The increase in sales followed a tapering off the week of September 4 when sales were stagnant.
The lull followed by a jump is sales was likely the result of customers waiting to see what new features the iPhone 5 would offer that the Samsung Galaxy S III failed to provide. As it turns out the Apple iPhone 5 arrived with mapping issues, data leak issues for Verizon Wireless customers and several other smaller flaws.
It’s hard to tell if Apple may have helped Samsung gain a boost in smartphone sales but it sure looks that way from where I’m looking.