Activision announced today that Modern Warfare 3 managed to sell an astonishing 6.5 million units in the first 24 hours alone in the US and the UK. Bet you didn’t see that one coming.
To put that number into perspective for you, that means that Activision raked in roughly $400 million in the first 24 hours. In comparison, Call of Duty: Black Ops , which held the previous day-one sales record, made $360 million in its first day, and Modern Warfare 2 made $310 million in its first day.
“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO, Activision Blizzard, Inc.
“Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”
Call of Duty titles may be losing steam for many core gamers, but that apparently isn’t slowing down sales one bit. Modern Warfare 3 marks the third consecutive year for growth in sales, and each of the past three releases has broken sales records across all entertainment mediums.
