Ivanka Trump is being criticized for a photo-op that shows her in a lab coat and goggles conducting a science experiment, with observers criticizing the First Daughter for “cosplaying” a scientist, Huffington Post is reporting .

For those not familiar, “cosplay” is a portmanteau (that is, a combination of two words) of the words “costume” and “play.” It refers to the trend of people dressing up in costume in order to live out their fantasies — or, to hang out for photos at Comic-Con.

For Ivanka, the word is now being used to describe her fashion choice for a photo opportunity in Iowa on Monday.

In the town of Waukee to promote her father’s infrastructure plan, described by Business Insider as unlikely to come to fruition , Ivanka stopped by Waukee Aspiring Professional Experience’s (APEX) Innovation & Learning Center. In case you’re wondering what the connection is: the center is part of a federal job-training program, and its funding — and that of similar programs across the country — is included in Trump’s plan.

While there, Ivanka observed some of the science experiments the students were conducting: writing code, programming a wind tunnel, examining a zebrafish embryo.

“This is so amazing. This is such a cool place to come.”

She then donned a lab coat and a pair of goggles for her own experiment: testing a sample of e-cigarette juice, or “vape juice,” to determine its nicotine content.

Unfortunately for Ivanka, the internet can be less than kind sometimes. And for a “presidential adviser” and fashion mogul to assume the clothing of a scientist was, for some observers anyway, too much to let go.

Twitter account “never claimed I was funny,” for example, took a dig at Ivanka’s compassion.

Meanwhile, the Twitter account @RogueNASA, which, according to the Independent , was set up by a NASA employee frustrated with the Trump administration , poked fun at Donald Trump’s so-called “space force” talk.

And of course, no discussion of the Trump family can go by without Russia coming up in the conversation. And Twitter user @IndivisibleBHM was quick to make a Russia connection.

This has not been a good week for Ivanka when it comes to images: as previously reported by the Inquisitr , a dog that looks like Ivanka Trump blew up Twitter this week.