Glam Media Goes Hip-Hop for Global Grind
From the archive: published Jun 6, 2008, 18 years ago. Details may have changed since.
Glam Media, Inc. is going hip-hop with Global Grind as it launches a Managed Vertical Network (MVN) of sites and blogs for the hip-hop community. Content will come mainly from Global Grind’s hip-hop community.
The Glam MVN platform offers media companies the necessary infrastructure and tool set to create a successful vertical network. Media companies can easily recruit publishers, manage inventory, set pricing, serve and optimize campaigns, support multiple billing systems, and offer both publishers and advertisers a wide range of reports and technical support.
Hip-hop is niche with the community having good range of disposable income. A vertical network will undoubtedly work for Global Grind and is expected to be embraced by advertisers.