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Donald Trump Just Cashed In $57 Million—And It’s All Thanks to Crypto, Sneakers, and a Bible?!

By Divya Verma
In between his first and second term, President Donald Trump’s business empire has expanded significantly into the cryptocurrency world. This raises both financial and ethical questions, more so based on Emoluments Clauses. According to recent reports, Trump has personally profited to the tune of approximately $57 million. These profits came from his ventures connected to World Liberty Financial, which is a crypto enterprise. WLF was co-founded by his sons, Donald Jr., Eric, and Barron, and was launched in late 2024. https://youtu.be/kLKlX6Df_u4?si=Cq01Jig_6a0TLOtr The Office of Government Ethics has released a new 234-page disclosure. It revealed that the company has used Trump’s brand to market itself and generate revenue through crypto investments. The company also released several merchandise aimed at his political base, MAGA. World Liberty Financial was initially launched to promote Trump’s 2024 campaign. But soon it evolved into a commercial powerhouse. Through it, Trump started to market and ultimately sell several merchandisers such as watches, books, sneakers and other luxury items. Later on the company included digital assets into its catalogue such as NFTs and Stablecoins. The ethics filing also revealed that Trump himself holds a crypto wallet and it is valued between $1 million and $5 million. Based on these findings and reports, there is now a discussion if Donad Trump is using his position as the president of the United States for financial gains. However, White house press secretary Karoline Leavitt has brushed off these allegations in her signature manner. At the recent briefing when these questions were asked, she even called them “frankly ridiculous” and insisted that President Trump is not leveraging his office for profit. However, one can’t deny the timing of these ventures. Many of these were started during his campaign for a second term and gained momentum after he won the presidency. After every foreign visit, there is news of the latest Trump investment or some profit gaining activity in those countries even though Don Jr. or Eric are said to be the head of affairs. For example, Eric Trump has been deeply involved in new luxury real estate projects in Saudi Arabia, Qatar, and the UAE. These are nations recently visited by President Trump himself on a three-day diplomatic trip. Even Jared Kushner, Trump’s son-in-law, remains a focal point of controversy as well. He had received a $2 billion investment from Saudi Crown Prince Mohammed bin Salman into his private equity firm. This came after his White House tenure during the President’s first term. The disclosure paints a detailed picture of Trump-related revenue streams. These are said to be driven by enthusiastic supporters. Highlights include:
  • $3 million earned from sales of the “Save America” coffee table book.
  • $2.5 million generated by “Trump Sneakers and Fragrances.”
  • $1,057,490 from digital trading cards, part of Trump’s NFT collection.
  • Additional earnings include over $1 million each from “Trump Watches,” the “45 Guitar,” and a Trump-branded edition of “The Greenwood Bible.”
These products are niche yet represent a broader strategy of monetizing political identity. This could also be called fandom behavior, where these items are just fandom collectibles. In doing so, followers of Donald Trump have reduced their identity and belief to that of the development of the nation to the sycophants. The company's most ambitious project to date is USD1. It is a stablecoin backed by U.S. treasuries and other assets and was launched in March 2025. Many critics, including The New York Times, have raised questions over the ethical standing of such ventures. They have also raised the alarm over the blending of state-linked financial mechanisms with private presidential interests and called it an unprecedented overlap between business and governance. A simple example to prove the ethical issue is if the Trump government fails to secure the next term, will Donald Trump just stop promoting the coin and working towards it and ultimately let his followers who are also his clients face the music. In parallel, the launch of a $TRUMP meme coin has also created a buzz in the crypto world. There were early estimates suggesting it could be worth billions. This might be legal on paper, yet it prompts a debate about the ethical implications of a sitting president's active involvement in speculative digital markets.

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