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Do Not Want: Bindi Irwin Doll

From the archive: published Dec 28, 2008, 17 years ago. Details may have changed since.

Maybe I’m old fashioned, but seeing the constant use of Bindi Irwin on everything in place of deceased father Steve Irwin pushes the limits.

Bindi, 10 has become the face of The Australia Zoo and the Irwin empire since Steve died in September 2006. Now there’s a Bindi Irwin doll; I captured the above image at Toys R Us today. The poor kid isn’t being allowed to have a childhood, and has instead been turned into a marketing machine. Still, I guess the money they make now can pay for the Psychiatrist bills later.

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