Coke: Spreading happiness one college machine at a time
From the archive: published Mar 25, 2010, 16 years ago. Details may have changed since.
I just came across this and while I might not be the biggest fan of companies trying to play in the Social Media playground this effort by Coca- Cola has all the right ingredients of an idea going viral.
What Coke did was place a special vending machine in a campus common area and went about delivering happiness along with a bottle of Coke… or two… or three.
Thanks to BL Ochman for sharing this little gem.