Life settlement company, The Lifeline Program today unveiled the first of 12-second YouTube clips from its still-unreleased music video starring 89 year-old Betty White and techno sensation Luciana .
In the video, the comedic icon raps and breakdances (though obviously a double unless she’s got new hips) up against the emerging British artist in the company-sponsored remix of Luciana’s “ I’m Still Hot .” High definition backstage b-roll footage including scenes of White with bodybuilders and a boa constrictor from the Los Angeles Zoo will also be available for download.
The first of three YouTube bound teasers, The Lifeline Program will release one clip per week until the upcoming official music video premiere scheduled for October. The YouTube sneak peak gives fans a glance at White’s much anticipated music industry debut. Complete with edgy choreography and provocative lyrics, the final track recorded and utilized White’s real voice.
Rebranding itself to a younger audience, The Lifeline Program hopes America’s most trusted celebrity’s bold dance moves and catchy rhymes will reach out to social media savvy boomer consumers, those 75 million Americans born between 1946 and 1964.
The final version of the video will be available for purchase on iTunes. Seriously, would you buy it? Good thing, a portion of sales would go to the Los Angeles Zoo. Otherwise…
