Katy Perry is the new face of CoverGirl Cosmetics. The singer announced the deal on her official Twitter account.
Perry tweets: “BEAUTIFUL news to share w/you all. Today is my 1st day as a @COVERGIRL! See what happens when you let the light in? #COVERGIRLKATY.”
The announcement arrives just before the singers album Prism drops on October 22.
In a public statement regarding the Covergirl Cosmetics deal Perry revealed:
“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression. I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.”
A CoverGirl rep says Katy Perry’s “passion, playfulness, and bold style sensibility” is the perfect fit for a brand that ‘comes ready to roar.'”
Esi Eggleston Bracey, VP and general manager of CoverGirl Cosmetics adds, “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL — someone we root for, identify with, and get inspiration from.”
Katy Perry will begin promoting the company’s “bold new beauty looks” campaign in Spring 2014. With the name “bold new beauty looks” Perry seems like the perfect choice. The hitmaker has never shied away from bold style choices from the clothes she wears to the looks she sports on stage and in public. Katy Perry joins a long list of CoverGirl models who have taken on the “face of Covergirl” position since it was introduced in 1961. Those women include Christie Brinkley, Cheryl Tiegs, Rachel Hunter and Tyra Banks, Queen Latifah, Pink, Ellen DeGeneres, and many others.
With Katy Perry touring relentlessly while debuting the No. 1 track “Roar” the team at CoverGirl Cosmetics couldn’t have asked for a better face for their brand.
In other Perry news rumors have been heating up that she and boyfriend John Mayer are planning to get married in the near future. “Everyone knows it’s just a question of when John will propose,” a source close to the “Your Body is a Wonderland” singer told Us Weekly after the couple attended his brother’s ceremony. The couple were spotted engaged in some pretty heavy public display of affection after Mayer attended Perry’s SNL performance and the shows legendary after-hours party.
Do you think CoverGirl Cosmetics made the right choice in choosing Katy Perry as their new celebrity spokesmodel?