Firefighters Launch PSA: Please Don’t Stick Your Penis In Toasters

Firefighters in London, England are delivering an important message to citizens: “Don’t put your penis in a toaster.”

While that message might seem like a joke or a painful moment of stupidity, the organization has good reason for concern. Dispatchers in London have been dealing with an increasing number of people who are engaging in sexual activities with strange and sometimes very painful household objects.

From heavy steel rings lodged around their private parts to chasity belts that won’t release, the calls are nothing new. However, in some cases emergency crews require plasma cutters and other gadgets to save a person’s private parts.

L.A. Fire Department medical director Dr. Marc Eckstein says the campaign makes sense. He tells NBC News: “They have to be careful because the plasma cutters cause a lot of heat and sparks.”

“Inappropriate” calls tie up emergency crews who would otherwise be engaged in other lifesaving activities. London officials cite a large increase in those calls which led to the campaign.

While officials have not said how many inappropriate calls they are receiving, they do note that its a fairly high number.

In London, firefighters have been freeing genitals from vacuum cleaners, rings, and in several cases (yes, not just one case), toasters.

To combat the issue, the London Fire Brigade has launched a public campaign dubbed “Fifty Shades of Red,” which suggests that they blame the rise in calls on the popularity of the erotic romance novel “Fifty Shades of Grey.”

The point of the exercise? To urge guys that they need to exercise more common sense before inserting their manhood into gadgets made for household use. NBC News notes that from 2010-2011 416 stuck-body-part calls were made and another 441 in 2011-12 and 453 in 2012-13.

The most common body part to get stuck? Wrists inside of handcuffs.

Here are two public shaming tweets that have been issued by London firefighters:

Victims of penis stuck in random objects syndrome have not-surprisingly refused to come forward with their stories.