Meebo has struck a new deal with Universal Music Group to share content and services.
Meebo will begin offering ad-supported videos from UMG artists such as Kanye West, Ludacris, and The Killers on its site. The artists will use the platform to promote new and upcoming albums.
In the meantime, UMG will begin integrating Meebo’s chat rooms into the artist’s official Web sites. UMG has previously embedded Meebo Rooms for specific events like listening parties. This will mark the first time, though, the services will be intertwined in such a broad fashion.
This is just the latest in a string of UMG content-sharing partnerships. The label signed a deal with teen social networking site Kiwibox in October that brought thousands of its videos to the site in an ad-supported manner, with artists keeping part of the revenue.
As for Meebo, it has been around for just over three years. It claims 40 million users at its meebo.com chat site alone, not counting various partnerships and third-party implementations.