For the last 6 years, Keeping Up With The Kardashians has served as reality TV royalty. It was Kim, Khloe, and the rest of the Kardashian-Jenner family who ushered in a massive reality TV movement that was percolating before their arrival.
Now snoops close to the show say it will bow out after its contract runs up in 2015.
Fans of the once popular show have shifted their attention to Duck Dynasty --- okay, maybe not the SAME fans --- and other more interesting offerings.
People close to the production say the entire Lamar Odom situation has also causes family members to evaluate their place on the series.
Throw in the arrival of North West, and it's easy to see why the show might go away.
Even if the Kardashian-Jenner klan bid adieu to reality TV, it won't be the last we see or hear from them. The girls have gone on to run their own successful fashion and cosmetics lines and launch stores in several cities.
E! likely won't let go of Keeping Up With The Kardashians without a fight, but that could mean drastic changes for the show if it stays on the air.
Several sources have wondered if the end to the show will bring about a reality show spinoff for sisters Kendall Jenner and Kylie Jenner
If there is one thing we have learned from Keeping Up With The Kardashians, it's that the family will do pretty much whatever it takes to regain public interest.
Will you stick around and continue to watch the former hit reality TV show, or has that ship already sailed?