Justin Bieber’s 2011 movie biopic, currently the US’ highest grossing concert film of all time, has been deconstructed to hilarious or blasphemous effect — depending on whose watching — and the result is “[Everything wrong with] EWW Justin Bieber: Never Say Never in six minutes or less.”
Put together by Cinema Sins, whose resume includes other mega-grossers such as The Dark Knight Rises, The Avengers, The Hobbit, Django Unchained and more, the makers contend Never Say Never contains 98 (possibly a pun on its over $98 million worldwide gross) “movie sins.”
These include, 53 alleged examples of product placement in the film, disputing Bieber’s manager Scooter Braun’s claim that “you haven’t made it until you’ve played New York and you’ve sold out the garden.”
With 96 more to go, the ‘movie sins’ continue.
The signature heart-shape sign, the fans, Bieber’s drop-crotch pants, Boys II Men doubling up as back-up singers, Braun’s “never-ending selflessness,” “terrible lyricism” [in reference to “Down to Earth,” a song Justin co-wrote as a kid about his parent’s divorce so that seems a bit cruel actually] — but you get the gist.
It’s not serious, but it is well observed if cynicism is your bag and you can’t relate to why teens and tweens (mainly female) flipped out over a kid performing to, and for, other kids.
Never Say Never tracked the 10 day run-up to the Canadian teen’s (then just 16) 2010 “My world Tour” August 31 sell-out concert at Madison Square Garden in New York City.
Though considered almost a Holy Grail piece of footage by Bieber’s Beliebers, in critical terms the film has been compared (not at all ironically) by more than one reviewer to the Nazi propaganda film Triumph of the Will for its highly emotive ploys.
On the other hand, the Jon M. Chu (Step Up: 2 and Step Up: 3D, G.I. Joe: Retaliation) helmed film has brought a lot of joy to a lot of kids, many of them sick children whose parents specifically said their kids felt better after watching Never Say Never.
So there is that.
However, Cinema Sins may well be adding more Bieber film fare to their future roster. Chu, Justin and Braun are prepping a new movie, working title Believe. Expected to (hopefully) cover not only the music but also the extraordinary events of Bieber’s ongoing Believe world tour, Braun has said the movie will be released by Christmas 2013.
Referring to the singer and the movie to come, Chu recently tweeted,”There’s more to his story #Believe (sic)…,” while Justin himself wrote:
— Justin Bieber (@justinbieber) August 20, 2013