Facebook Fudges With News Feed Again For Improved Business

Since Facebook decided to change their algorithm behind the news feed, people have been complaining about the lack of updates they receive from their liked pages. Even talent like George Takei has complained that his fans can’t see all of his posts, and have to like several posts for a more balanced feed to show up on their walls. This along with other businesses criticisms had Facebook spring into action.

Due to complaints, Facebook has fudged with a new algorithm for the news feed. In hopes to bring back those businesses who weren’t pleased by the changes, Facebook has found a way to include the most interesting posts on each user’s wall.

Varun Kacholia, an engineer manager for News Feed Ranking wrote in a post about the new change:

“Our latest update to the News Feed ranking algorithm helps ensure that the organic content people see from Pages they are connected to is the most interesting to them.”

In June of 2012, actor George Takei, who is an avid Facebook user, complained about the new structure:

“FB used to allow fans to elect to see ALL posts by selecting “All Updates” from the right hand corner of a poster. For community pages such as this, though, FB recently decided that only certain fans will see certain posts, and it plans to ask me to pay for more fan views. I understand that FB has to make money, especially now that it is public, but in my view this development turns the notion of “fans” on its head. So I encourage all friends and fans to visit my page regularly to make sure they share in all the fun.”

Now the new changes to the news feed are being tested within a small group of users. As for when users will start seeing changes to their walls, you can expect a roll out within the next couple of weeks.

The formula is said to de-emphasize Page content that “is identified as low quality.” In turn page stories that are liked, commented on, or shared more than other posts will be heavily featured.

What do you think about the new Facebook news feed change?

[Image credit: Gonzalo Aragon / Shutterstock.com]