Yes, a Pop-Tarts “cafe” really did open in NYC

As if Times Square wasn’t a bit of a cultural wasteland amidst the balance of New York City to begin with, a Pop-Tart cafe has opened to join culinary luminaries like Olive Garden and Applebee’s in Manhattan’s light-bulbiest district.

Pop-Tarts, possibly the most useless of breakfast foods, are of course front and center on the menu at Pop-Tarts World’s cafe. While you can get a fantastic sugar fix a short walk (or Subway ride if you’re lazy) away at Beard Papa’s or Billy’s in Chelsea, why not visit New York to sample the same Wal-Mart food cuisine rotting away in your home pantry?

Although the five boroughs of New York City are home to some of the world’s best chefs and are full of less-exclusive, well known neighborhood joints, the Pop-Tarts World offers cuisine similar to what your four-year-old can make at Montessori- such as “Pop-Tarts Sushi.”

This specialty is created by mincing up three different kinds of Pop-Tarts and then wrapping the pieces in a fruit roll-up. According to internal testing at Kellogg’s this concoction was “a winner”.

The menu isn’t limited to Fruit Roll-Ups and Pop-Tarts however- the gastronomic masterminds behind the Pop-Tarts cafe also manage to spread stuff between them:

In addition to the sweet flavored sushi, other new interesting items on the menu are ‘Fluffer Butter’ which is a marshmallow spread between two frosted Fudge Pop-Tarts and ‘Sticky Cinna Munchies’ which is described as cinnamon rolls topped with cream-cheese icing and chunks of cinnamon Pop-Tarts. ‘Ants on a Log’ is a piece of celery with peanut butter and topped with chunks of Wild Grape Pop-Tarts.

The cafe is set to stay put until at least January, as the demand for a cafe that serves mainly Pop-Tarts, a food you prepare by chewing through the wrapper, is gauged.

[Image: New York Times]