Digg Reader Coming Next Week

The Digg Reader will start rolling out next week.

Digg announced today that the Digg Reader, an RSS product that the social media site hopes will replace the disappearing Google Reader, will launch next week. Digg will roll out the product in phases and plans to have the new reader available to everyone by June 26.

Digg writes on its blog: “Next week we will begin rolling out Digg Reader, version 1. We’re doing the launch in phases because, as you might have guessed, RSS aggregation is a hard thing to do at scale, and we want to make sure the experience is as fast and reliable as possible. Everyone will have access by June 26th.”

Digg started working on its new product shortly after Google announced that they would be killing its reader. The Digg team built their Reader with three goals in mind: Keep it simple, make it fast, and allow users to import Google RSS feeds into the new reader.

Here are some of the core elements of the new product.

  • Easy migration and onboarding from Google Reader.
  • A clean reading experience that gets out of the way and puts the focus squarely on the articles, posts, images, and videos themselves.
  • Useful mobile apps that sync with the web experience.
  • Support for key actions like subscribing, sharing, saving and organizing.

Tech Crunch reports that the Digg Reader will be integrated into the Digg iOS app. An Android app will be released about “60 days following the launch.” The company is also working on integrating services like Evernote.

Digg is trying to position itself as a replacement for Google Reader but it isn’t the only name in the game. The Guardian notes that services like Feedly have seen a big increase in customers since Google announced that it was killing of its Reader.