Chick-Fil-A thinks you’ll dress like a cow for a free sandwich

Not every freebie deal involves just showing up and asking for ice cream or a donut.

Sometimes you have to sing for your supper, or more aptly, at Chick-Fil-A, you have to “moo” for your meal. The predominantly Southern chain is offering a free sandwich and fries to customers today, but there’s totally a catch. You’ve got to dress like a cow. Seriously. As if this whole sucky economy thing doesn’t come with built-in humiliations:

Cow Appreciation Day is now in its sixth year. Last year, more than 300,000 cow-clad customers visited Chick-fil-A restaurants in a range of get-ups, from cow-spotted t-shirts to full cow suits.

Yes, cow patterned stuff counts. So it doesn’t have rubber udders- is it really worth being seen in Holstein spots in public? Chick-Fil-A’s marketing department seems to think so:

“It takes a loyal fan to dress like a cow for a free meal,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing.

The deal goes on all day, if you’ve got lots of time and no shame.