European MTV Music Awards rickrolled

Other than being the cause de celeb of the Rickrolling phenomena does anyone really remember who the hell Rick Astley is? Well apparently about 100 million people do in Europe as they all voted for him as the Best Act Ever at the MTV Europe Music Awards.

The number of votes he got was more than all the votes for U2, Britney Spears and The Beatles combined. All this based on his 1987 hit Never Gonna Give You Up that became the basis of an internet trend called Rickrolling in which people are tricked into watching his videos. His hit song has now been watched more than 20 million times on YouTube.

As Richard Godfrey; a senior VP at MTV and executive director of the awards said in an interview

“We’ve been well and truly Rickrolled,” Richard Godfrey, a senior vice-president at MTV and executive producer of the awards said. “We wanted to see who our audience would nominate and, given that we’re in Liverpool, we thought it would be someone like the Beatles. But before the nominations were even announced he shot into the lead.”

Rickrolled – the Literal version (via Nothing to do qith Arbroath)