Awkward: Nike commercial features disembodied dead dad lecturing Tiger Woods

NikeGolf has a brief description of the video below on their YouTube page: “Earl Woods asks his son a few questions before Tiger’s return to golf.”

What follows is a little sad, a little awkward and mostly of little point. I imagine Nike may have thought that people want to see Tiger get chastised, but using the voice of his dead father (who was also known to philander) just seems wrong and exploitative and not very productive. Plus, it kind of makes you feel like when you had to listen to your friends get yelled at by their parents and it was just uncomfortable.