Meebo Gets Set For Comedy Central Integration

Web-based messaging platform Meebo has scored a big deal for election night. The company has signed on with Comedy Central to provide embedded chat rooms on its site for use by the network next Tuesday.

The rooms will host “live user commentary” during the election and the days that follow. Comedy Central will then utilize some of those comments within its on-air coverage. On-air promotion is expected to begin on November 4.

Comedy Central sees Election Day as no laughing matter The cable network already has bloggers on tap to discuss all the day’s news, including comedian Patton Oswalt, who’ll live blog starting at 7:30 p.m.

Meebo isn’t getting paid for the service, CNET reports — at least, not directly. Its advertising-based model will no doubt see a serious jump in impressions for the night. Certainly the company is also hoping some users will impressed enough with the chat rooms to find future external uses for the service.

It’s not the first time Meebo has turned to partner power to build its business, either. Just a couple of weeks ago, Meebo announced deals to use its messaging service on a host of third-party sites, such as Flixster, Bleacher Report, and Nickelodeon/MTVN Kids.

Meebo claims 40 million customers and 5 billion messages a month over its messaging platform. The company is based in Silicon Valley and has been around since 2005.