The massive Amy’s Baking Company meltdown on Facebook earlier this week (reminiscent of the Cooks Source implosion of a few years back) has garnered the nutty cake-makers nearly 50,000 fans… all of whom seem to have come for the Kitchen Nightmares curiosity and stayed for the relentless drama.
And man, did Amy’s Baking Company deliver. A string of increasingly hostile and angry all-caps posts seemed to refuse to abate as the social media brouhaha wore on — fueled by sites like Reddit, where comment threads grew lengthy and retorts from the beleaguered restaurant at “the Reddits” provoked the hive mind.
A thread and screenshot over on r/cringepics of someone posting from the Amy’s Baking Company account admitting to repackaging and repricing other bakers’ work and lying to Gordon Ramsay about it was particularly long (and now mostly deleted), and another thread in r/firstworldanarchists muses that recent controversy over Reddit’s pitchfork-grabbing tendencies may have sparked the mod censorship.
User zzorga sagely points out:
“Uh guys, does anyone else remember the last time we all played detective?”
(Long story short, the FBI was forced to move on Tamerlan and Dzhokhar Tsarnaev and Boston was locked down for a day.)
But after a full day of Facebook melting down, Amy’s Baking Company now says they were “hacked,” and may be denying responsibility for the content (now removed) that caused all the controversy.
It is unclear exactly how much of the meltdown the restaurant claims was “hacking,” but on their Facebook page, Amy’s Baking Company says:
“Obviously our Facebook, YELP, Twitter and Website have been hacked. We are working with the local authorities as well as the FBI computer crimes unit to ensure this does not happen again. We did not post those horrible things. Thank You Amy &Samy”
Neither Amy nor Samy have responded on the Amy’s Baking Company Facebook page to clarify their claims of hacking, nor have they elaborated on their role in the Facebook meltdown.