Apple iPad Wins J.D. Power And Associates Tablet Satisfaction Survey
The Apple iPad tablet has once again taken the top spot for consumer satisfaction. The team at J.D. Power and Associates ranked the iPad at the top of its 2013 US Tablet Satisfaction Study.
J.D. Power spoke with 1,857 tablet owners who owned their devices for less than one year. Apple devices finished on top of the survey for both tablets and smartphones.
The win for Apple is the second year in a row for its tablet category win. J.D. Power and Associates started the survey after tablet sales skyrocketed, thanks in large part to the Apple iPad tablet line.
The Apple iPad scored 836 out of a possible 1,000. That score was just good enough to edge out the Amazon Kindle Fire, which scored a 829 out of 1,000.
Both the iPad and Kindle Fire scored well above the industry average of 822. Following behind the top device were Samsung (822), Asus (818), and Acer (784).
Each of the tablets in the J.D. Power And Associates tablet survey were combined to determine the best tablet. The survey’s factors included performance, ease of operations, styling, design, features, and cost. J.D. Power ranked overall performance at the top of its list.
The Apple ipad also scored at the top of the J.D. Power’s Circle Ratings. Apple scored a five on the industry-best rating; other manufacturers scored three or less.
The study also found that tablet owners who share their devices with other users are significantly more happy with their tablet purchases.
J.D. Power and Associates also discovered that tablet owners tend to surf the internet more on their tablets than their smartphones.
With an Apple iOS tablet fighting neck-and-neck with the an Android-based tablet it looks as if customers are finally leveling the playing field.