Carl’s Jr. unveiled its Pop-Tart ice cream sandwich over the weekend.
And yes, it’s exactly what it sounds like. A scoop of ice cream sandwiched between two pop-tarts.
Who would eat such a thing? Well, judging by the fact that Carl’s Jr. unveiled its Pop-Tart ice cream sandwich on 4/20 this year it seems like the restaurant has a specific demographic in mind: Stoners.
The ice cream sandwich was spotted over the weekend in California. The restaurant hasn’t announced any plans to release the product nationwide.
Restaurants have been fighting over their fair share of the stoner market recently. Taco Bell clearly has the upper hand with its Doritos Locos Tacos but with innovations like the KFC Double Down , the Jack In The Box Waffle Sandwich , and, of course, Carl’s Jr. Pop-Tart ice cream sandwich, it’s unclear who will claim the title of Pot Smoker’s Favorite Restaurant.
Other restaurants, like McDonald’s , Wendy’s and Burger King, have been working to improve their menus with healthier options. Carl’s Jr. CEO Andy Puzder said last week that Carl’s Jr. would not be hopping on the health food bandwagon.
Puzder said: “It’s not our personality and it won’t become our personality … All of our products are indulgent, decadent.”
What do you think of Carl’s Jr.’s Pop-Tart ice cream sandwich? Do you think they’ll get Heidi Klum to eat one ?
