Several Wolverine posters have been stolen by fans from bus shelters across the country.
The black-and-white Sumi Ink artwork has proven so popular with fans of the upcoming movie that people keep stealing them from shelters. Twentieth Century Fox explained that the studio will have to replace countless posters in the coming days.
Fox CEO Tony Sella revealed that fans have stolen nearly 50 percent of the posters used to promote the Hugh Jackman flick. The poster features a black-and-white ink drawing of Wolverine with his claws out. Fans apparently love the concept so much that they can’t help but steal them.
Although Sella — who reportedly helped come up with the design — is glad people are enjoying the artwork, he isn’t too thrilled about having to shell out money to replace the ones being stolen. He revealed that the posters were being swiped on a daily basis.
While many of the thieves are simply huge fans of The Wolverine, others are using attempting to cash in on the film’s popularity. Some of the stolen posters have started popping up online for roughly $100 a piece.
The fact that the Wolverine posters kept getting stolen from bus shelters across the country proves how much excitement there is for the latest installment of the franchise. The film will hit theaters later this year.
Directed by James Mangold (Walk the Line, 3:10 to Yuma), the film follows Wolverine’s journey to Japan. As the character attempts to get his life in order, he is soon confronted by an enemy from his past. Hugh Jackman, Brian Tee, and Will Yun Lee star in the flick.
Twentieth Century Fox will unleash The Wolverine into theaters on July 26. The studio is asking fans to leave the posters right where they are. Since the artwork costs money, executives aren’t exactly thrilled with replacing all of the stolen items.