Beyoncé’s brand deal with Pepsi has already delivered a knock-out Super Bowl performance and a “Mirrors” TV spot for her new single “Grown Woman.”
Now, comes more.
In her blondest incarnation yet, Beyoncé channels a young Brigitte Bardot in a 12-second teaser that shows the singer in rehearsal cut with shots of her posing and pushing a shopping trolley packed with the fizzy drink.
Throughout the teaser, the 31-year-old is wearing a Pepsi band on her wrist in red, white and blue colors.
“I’m a grown woman, I can do whatever I want/’cause I put it/down like that down like that/and I’m making’ all these tracks all these tracks,” Beyoncé sings.
Announced last December that Beyoncé had partnered with Pepsi in a multi-million deal worth $50 million. At the time it was reported that the contract “will include standard advertising like commercials as well as a multi-million dollar fund to support the singer’s chosen creative projects.”
The singer just celebrated her fifth wedding anniversary in Cuba with husband Jay-Z and is now just four days away from kicking off her world tour “The Mrs. Carter Show.”
The 42-date tour begins April 15 in Belgrade, Serbia and finishes at Brooklyn’s Barclays Center on August 5.
On a promotional level, next up for Beyoncé is her recently announced H&M summer 2013 campaign. The adverts will roll out from May onwards and are understood to be titled “Mrs. Carter In H&M.” The Houston native has recorded a new song “Standing On The Sun” to backdrop the campaign.
Following the singer’s controversial teaser of “Bow Down / I Been On,” the first single from her highly anticipated new album will be “Grown Woman.”
Beyoncé collaborated with a cast of names on her upcoming record, including Justin Timberlake, the outspoken Azealia Banks, The-Dream, Pharrell Williams and Timbaland, along with a rumored Rihanna duet.
Check out the new teaser above and the TV spot below which features Beyonce meeting her past video characters.
Are you excited to hear “Grown Woman” in full?