T-Mobile USA will start selling the Apple iPhone 5 smartphone on Friday, and, in celebration of that milestone, the Un-carrier is planning a $0 down trade-in offer with a users old iOS smartphone devices.
According to Mike Sievert, chief marketing officer for T-Mobile:
“Our message to iPhone 4S and iPhone 4 customers is simple: bring in your device and trade up to iPhone 5 on T-Mobile. We’re making it incredibly attractive to buy an iPhone 5 by pairing an un-beatable upfront price and trade-in offer with Simple Choice, the most hassle-free and affordable rate plan in wireless.”
T-Mobile will keep the trade-in program active through Father’s Day on June 16. The program allows well-qualified customers to bring in their iPhone 4S or iPhone 4 to get iPhone 5 for $0 down plus monthly payments and a no-contract Simple Choice plan.
Depending on the device traded in, customers can receive up to $120, which can be used towards monthly payments, a future T-Mobile bill, and even the purchase of accessories or an additional device.
iPhone 5 customers are given access to the T-Mobile 4G network and its upcoming 4G LTE platform. 4G LTE service was recently announced for T-Mobile in seven major metropolitan areas including Baltimore; Houston; Kansas City; Las Vegas; Phoenix; San Jose, California; and Washington, D.C.
The program is part of T-Mobiel new Un-carrier platform:
T-Mobile’s Simple Choice Plan starts with a base rate of $50 per month and comes with unlimited talk, text, and web with 500MB of up to 4G speed data. Customers can add 2GB of memory for 4G speeds at an additional $10 per month. Unlimited 4G data can be purchased at $20 per month per line. A second phone line can be added at $30 per month and each additional line comes in at an additional $10 per month.
Will you be picking up an iPhone 5 from T-Mobile with help from its new iPhone trade-in program, or will you stick with a traditional subsidized plan from another carrier?
